JOHN PAULO CARDOSO is Chief Creative Officer of Spyder Works Inc. and a world-class creative director who believes that true design brings meaning to the mass of unrelated needs, wants, ideas and perceptions. John says, “Design thinking is at the core of making sense of everything, from the complexity of overabundance to the simplicity of oneness.” John is responsible for ensuring that creativity, in all its forms, through all the firm’s work, manifests itself in business results. As John says, “Creativity represents the emotional elements of every experience, but if it does not move the business, what’s the point of the experience.”
With over twenty years in design, John has brought his unconventional thinking to clients in many industries, from emerging businesses to multinational corporations developing packaging, brands and corporate identities. John founded Spyder Desktop Studio in 1992 to support the development of leading international brands such as Agfa, Estée Lauder and Revlon. In 2003, he formed Spyder Works Inc. with Ken, transforming the firm from a leading provider of creative design to a comprehensive provider of business and marketing strategy, integrated design and communications. At Spyder Works John leads the creative team with innovative branding models including the Triad of Retail Brand Development™, Content Enhancement™ and Visual Echo™. John is also the co-developer of the firm’s model for integrated business and design thinking, Building Business by Design®.
John has an Honors BA in Fine Art History from the University of Toronto and holds a certificate of design from the internationally acclaimed Art Centre in Toronto.