Author & Innovation Expert Ken Tencer to Share the Stage with Disney, GE and Other Global Brands at Annual Innovation Conference

Unleashing Innovation Summit, Speaker, Chairperson, Spyderworks

For more than twenty years, the team at Spyder Works has worked with a variety of businesses both small and large in the US and Canada, educating corporate leaders and entrepreneurs on the value of making strategic innovation and growth a well-planned and continual practice.  With signs that the global economy is finally emerging from its recent doldrums, and with the pace of technological change growing ever faster, Spyder Works CEO Ken Tencer says that there has never been a better time for businesses of all sizes to explore new opportunities for growth that capitalize on their existing strengths and respond to the latest needs and desires of their customers.  (Tencer’s belief was validated in a high-profile way just recently, when Microsoft’s new CEO Satya Nadella used the word “innovation” frequently in his company-wide email greeting and in various speeches and presentations on his first day on the job!)

This is a message that Tencer will share with corporate leaders attending the two-day “Unleashing Innovation Summit” in New York on March 26 and 27, as he serves as Chairperson and keynote speaker on the first day of this well-attended annual event. This is also a message that Tencer and co-author John Paulo Cardoso, Spyder Works’ Chief Creative Officer, share in their new book “Cause a Disturbance” (Morgan James Publishing, January 2014).  This inspiring and practical guide offers an easy-to-follow six-step formula that any business can follow to maximize their most promising opportunities for growth.  “Cause a Disturbance” is the authors’ follow-up to their previous book, “The 90% Rule,” which was widely praised by the business press and warmly received by those participating in innovation workshops from Washington, DC to Cannes, France.

The formula that Tencer and Cardoso share in their latest book offers businesses of all sizes a strategic way to generate new ideas for growth on an ongoing basis and a way of tapping into those opportunities most effectively.  According to the authors — as many of the world’s most successful and enduring brands have discovered – some of the most promising new ideas for growth come from within, from those in constant touch with customers and their changing needs, and many revenue-generating ideas require little additional capital investment.  As Tencer and Cardoso say in the subtitle of their new book, “If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator” – acknowledging two clever and financially rewarding ideas implemented by the supermarket industry and UPS delivery, respectively.

As he will share with those attending the “Unleashing Innovation Summit” in March, Ken Tencer says that the practice of generating new ideas from within a business – known as “intrapreneurship” – is frequently underappreciated by those in corporate management, despite the impressive results this approach has yielded over the years for firms like American Airlines, LinkedIn, Lockheed Martin and DreamWorks. Intrapreneurship not only serves as an innovation catalyst in its own right, but it creates a culture of innovation which is recognized as the driving force behind repeatable and sustainable innovation.

As Tencer and Cardoso share in their new book, businesses often stray far from their core competencies, only to find that the costly development of those products and services has turned out to be a mistake.  Similarly, by tapping into the ever-changing needs and desires of their long-time customers, and stretching themselves (by only 10%) businesses can serve their customers in ways that are appreciative and financially rewarding.

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Tom Martin – Tom Martin Media, LLC

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