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World Attention to Mississauga, Ontario

 

BuildingsA simple online design competition in 2005 generated an innovative structure that has lifted Mississauga, Ontario to worldwide attention.  Mississauga’s Absolute World Towers achieved global acclaim as winner of the Emporis Skyscraper Award, the world’s most renowned architecture prize for skyscrapers.

“Innovation is all around us.  It is generated by those thinking beyond the traditional.  The Absolute World Towers are examples of thinking beyond the traditional and a visual representation of innovation in the heart of Mississauga,” said Ken Tencer, CEO, Spyder Works Inc.  “As an innovation enthusiast and thought-leader, I couldn’t be more proud that they are in my own backyard.”

Skyscrapers are commonly built on straight lines with each floor being the same as the one before.  The Absolute World Towers were designed to be more natural, more human, with none of the 428 condo units being exactly alike.  “By considering how to uniquely appeal to today’s consumers, and not simply repeat the standard, brands can bring innovation to their concepts thereby keeping your business fresh and customers coming back,” stated Tencer.

“The way the two structures twist organically by up to 8 degrees per floor is not just a superb technical achievement, but also a refreshing change to the set forms of high-rise routine,” stated the Emporis Skyscraper Award panel of experts in explaining the choice of the pair of towers.

The Emporis Skyscraper Award is the only prize for high-rise buildings awarded annually and on a global basis.  Award winners are selected by a panel of architecture experts from around the world.

Ken Tencer, and co-author John Paulo Cardoso’s latest book, Cause a Disturbance explores winning through innovation.  It’s about surprising and delighting your customers and solving their problems.  Are you ready to cause a disturbance? Pre-order your copy today at http://www.amazon.com/s/ref=nb_sb_noss/177-4076834-4978164?url=search-alias%3Daps&field-keywords=cause+a+disturbance

 

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What Has Changed about Change?

innovation in a text message

What has changed about change? It’s the velocity. The time between major changes in business has been accelerated in the last 5-10 years. Every 6 months (or sooner) we see something new from our favourite companies.

In a recent interview on Small Business Advocate with Jim Blasingame. Ken Tencer, discusses “Innovation as a way of life, not a means to an end“. The need for change has made innovation and ideas the new currency for business. The good news is that it doesn’t need to be monumental every time. Innovation can be something small, like the taxi company texting their customers waiting for a ride, to tell them that their cab is 1 mile away. It’s a simple change in the way that the company interacts with their customers, allowing customers to be aware that the company is serving them well. Answering the age old question, “where is my cab?” Making the wait for a taxi more bearable.

You simply need to begin by asking, what does the end user or customer really want? How can our business help them get what they’re looking for? What can we change to make the customer experience better than ever and make them come back, time and again?

Delight your customers and they will delight your bottom-line.

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Innovate By Listening

innovate by listening

Ken Tencer was recently interviewed on the Small Business Advocate with Jim Blasingame. One of the two topics of conversation was: “Let customer expectations drive your innovation strategy” . In the interview, Ken explains that all businesses need to innovate to continue to grow and thrive. Businesses must change with the marketplace. Technology changes, marketplaces change and your business needs to change with it. How will you do it?

Innovation needs to begin with your customers’ needs. Get out and talk to them. Interview your customers and find out what’s keeping them up at night; understand what they need from you, your business, your service not just today but in six, 12, 18 months down the road. Understanding the challenges in their day-to-day business opens up different communication channels with your customer and helps to draw the most information possible out of them.

Customers are the people who buy what you sell. They are also your greatest source of insight and opportunity.

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