Jul 12, 2011
Driving Innovation in Your Organization – The Four Ps of Innovation
Michael Mitchell is president of a Chicago-based Mitchell Innovation + Research. As a consultant in innovation and market research for top corporations, he has had a lot of experience determining what prevents companies from becoming more effective innovators.
In a recent white paper written for the American Management Association, Mitchell identifies four key conditions a company must put in place to achieve results from their innovation efforts. He calls them “The 4 Ps of Innovation”: Priority, Plan, People and Process.
Category: Innovation, Spyder Works
