Jun 24, 2010
I was particularly disturbed and confused by the front cover of the July 19th edition of Canadian Business that boldly proclaims, “How brainstorming kills good ideas”.
Disturbed and confused at least until I got to what I will call the moment of truth (on page 91), “…people in groups examined a more limited range of suggestions. The reason, according to Kohn, is fixation. That is, as soon as one member of the group offers an idea, the others get stuck on it and conform their own thinking to the suggestion. Creativity, in effect, is stifled. In many cases, we may not even be aware that fixation is occurring”.
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By Ken Tencer
Category: Innovation, Spyder Works
Tags: collaboration, ideation process, innovation culture