Untapped leverage

Leverage gets the most out of your current strengths, which is where the critical focus must be. Focus on what’s right, not what’s wrong. Dealing from strength. It’s about rethinking and re-understanding the business you are in and the capital investments you have already made (e.g., intellectual capital), as well as the ways in which your business serves its customers and potential customers (e.g., customer capital).

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Front Burner Issues: Innovation & Planning

They are how you continually develop ideas to build your sales base. Companies no longer have the luxury of ‘living with’ and ‘percolating’ ideas before making a decision.

Business technology hasn’t simplified business, it has put pressure on it. Time-frames are shorter. Product life cycles are shorter. Plugged in work days are twenty-four hours long. More →

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The 90% Rule

It’s a philosophy for business development that relies on evolution, not revolution. It shuns disproportionate borrowing or investing for measured, manageable and sustainable growth.

Driving the 90% rule is the use of operating leverage as a marketing tool™. More →

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