Intrapreneurship

Spyder Works teams up with ICG to amplify “Ecosystems of Opportunity”

Spyder Works teams up with ICG to amplify “Ecosystems of Opportunity”

For more than a decade, Spyder Works has been a leader in studying and applying intrapreneurship best practices. Now we are pleased to announce a collaboration that will enable us to better deliver intrapreneurship knowledge and training locally and worldwide.

Earlier this year, Spyder Works forged a collaboration with Internal Consulting Group (ICG), a growing global network of more than 4,000 consulting and training specialists. ICG’s commitment to organizational change, thought leadership and the process of innovation makes it an ideal partner to further Spyder Works’ intrapreneurship revolution.“Intrapreneurship is the most powerful innovation tool we have, because it solves businesses’ two biggest problems at once,” says Spyder Works CEO Ken Tencer. “Intrapreneurship empowers people throughout an organization to generate ideas for positive, lasting change. And this mindshift produces dramatically higher levels of employee engagement and retention.”

“We’re delighted to partner in this groundbreaking work,” says Gerry Purcell, ICG’s Global Partner responsible for its North American business. “Spyder Works’ leadership in business transformation will appeal to organizations all over the world that are looking for more effective ways to master continuous innovation and attract and retain their best talent.”

And that’s not just the usual press-release blather. The two organizations first got to know each other in 2016, when ICG named Ken Tencer a Global Thought Leader for Innovation and Intrapreneurship – an honour accorded only to individuals who “have proven themselves in the application of management science to business problems on a significant scale.”

The two organizations will jointly promote Spyder Works’ intrapreneurship programming. While the programs will initially be delivered by Spyder Work’s executive team, Purcell and Tencer look forward to training new teams from ICG’s global network of senior, experienced practitioners. “As demand grows,” says Tencer, “we will be proud to partner with ICG’s proven change-makers to ensure our approach to intrapreneurship reaches all the organizations that need it.”

Purcell believes that innovation execution is the key challenge facing business today. “The world is changing way faster than it used to, and organizations are struggling to keep up,” he says. “The problem isn’t a lack of ideas, it’s knowing what to do with an idea when you have it.”

A recent survey by the global Intrapreneurship Conference (innov8rs.com) found that only 5% of organizations are seeing significant returns from intrapreneurship. Spyder Works’ process institutionalizes profitable change by helping visionary senior executives take ideas to market with entrepreneurial employees through a process of guided risk-taking. “This isn’t just about learning,” says Tencer. “We create productive new relationships and advance your business strategy.”

Spyder Works’ programs are delivered by its education division, Icicle Learning. Intrapreneurship programs are offered in three formats: as one-day introductory workshops, five-day “sprints,” and longer-term immersive formats with available coaching and consulting support to move your business today. All sessions include preparatory research into clients’ organizations to ensure all learning relates to their objectives and their market.

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The power of intrapreneurship is its ability to address both short- and long-term needs. “We can help drive short-term returns with the sprint forward,” says Tencer. “But we can also inform one- to two-year initiatives and create an ecosystem of opportunity that will underlie long-term strategic projects.”

As ICG partners with select thought leaders around the globe, this agreement marks an exciting opportunity for Spyder Works. Says Tencer: “We see this as one more exciting step towards Spyder Works’ vision of becoming the business consultancy of choice for mid-market organizations and intrapreneurs globally.”

For more information on Spyder Works intrapreneurship programs,
contact Ken Tencer at ktencer@spyder.works

For more information on Icicle Learning,
contact Vivian Hisey at vivian.hisey@iciclelearning.com

For more information on ICG,
contact Gerry Purcell at gerry.purcell@internalconsulting.com

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Get Your Ideas off the Back of a Napkin.

Get Your Ideas off the Back of a Napkin.

In our latest podcast, Ken Tencer, ICG’s Global Thought Leader for Innovation and
Intrapreneurship talks about the importance of inclusivity as a key part of innovation and how to realize more go-to- market opportunities. As Ken explains, “The more you connect, the more you collaborate, the more open you are, the more successful you will be.”

Episode Summary:

  • Reassemble culture and innovation as one idea
  • Understand the limits of “island leadership”
  • Harness the power of the “boomerang effect”
  • Learn about team and brand “elasticity”
  • Redefine “success”

Click here to view the full podcast.

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Shining a Spotlight on Barry O’Grady.

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Our Vice-President, Marketing and Brand Experience, Barry O’Grady brings global, award-winning marketing expertise to Spyder Works’ clients.

Everyone knows that the toughest battles in marketing are fought in the grocery aisles. If you can win market share from Procter & Gamble and Colgate, you’ve got what it takes. Barry has done both while managing domestic market and global marketing responsibilities for brand powerhouses like Unilever and Mars Incorporated.

His goal is to help your company connect with its markets more deeply and personally, using the best strategies, storytelling and interactive marketing tools. “After running major brands for multinationals, I now help clients find the true potential in their businesses,” Barry says. “It’s all about helping you see an exciting, achievable future.”

Barry is a decorated marketing veteran, having fought bravely in the Cat Food Wars and won the Battle of the Soaps. The minstrels still sing of his work for Dove Beauty in Canada, which had long languished behind Ivory, the market leader. He says he’ll never forget the day Dove passed Ivory as Canada’s No. 1 soap brand. More importantly, his work on “Canada’s Classic Beauty” which valued the holistic beauty of real Canadian women set the stage for Dove’s ground-breaking “Real Beauty” campaign. Coming out of Canada and spreading around the world, that campaign not only sold more soap, it redefined how marketers engage with their target audiences. “Dove was 20 years ahead of its time,” says Barry. “It was exciting, fresh, different. We weren’t playing a conventional marketing role. We were empathizing with the reality of everyday women.”

Empathy drew Barry into consulting. He loves putting himself in his clients’ shoes, to understand their struggles and the needs of their customers. “I stand for input, dialogue, consensus, and high-trust relationships,” he says. “My clients sleep better at night knowing the consultants they’ve engaged are solving the real problem, not just putting words on paper.”

Barry’s rigorous approach to marketing and brand strategy is a catalyst for customer engagement. Or as Spyder Works CEO Ken Tencer puts it: “Barry transforms consumers into brand advocates in an age where the voice of the brand is increasingly coming from the mouths of its customers.”

“Spyder Works solves clients’ real problems in unique ways,” explains Barry. “I can start the change process by helping clients write a new strategy. The rest of the team can take it further, through design to production and leadership development. We’re operational and strategic.”

Barry’s dedication shone brightest the day he enrolled in a course on “Fundamentals of Digital Marketing” at Sheridan College. He was probably the oldest student in the class. He was by far the most experienced. But he was delighted when his prof, aware of
his background, con rmed that the role of digital media is to uniquely amplify all the principles of great marketing – establish connection, interaction and loyalty – that he learned from working with the world’s best consumer-product companies.

What else can we tell you about Barry? He’s into yoga, and mindfulness. And he’s happiest when the Toronto Blue Jays are winning.

But the wins he likes best are those of his clients. A few years ago, he was hired by an independent producer of creamy salad dressings to develop strategies for addressing consumers’ growing appetite for healthier foods. Soon after, the company was acquired by a major U.S. food brand. Barry was over the moon to learn this multinational had bought his client mainly for its strong position in the wellness segment, which would now be exported to the rest of its international divisions. Talk about impact!

Says Barry: “It blew my mind that I had created that much value for the client in eight months.”

We could tell you more: about the way Barry turned around the Whiskas cat-food brand in the United States for Mars, Inc.; how he launched six products for Green Giant; how he restructured the sales teams for M&Ms, Skittles and Snickers; and how he re-energized a whole division by implementing a “50 Day Challenge” that generated 300 new product ideas. But we think you should hear it from him.

Give Barry a call at <a href=”tel:9056088845″>905.608.8845</a> x 32, or email him at <a href=”mailto:bogrady@spyder.works”>bogrady@spyder.works</a>. Put all that success, experience and empathy to work for your brands.

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