Google Art Project and AGO Collaboration a Masterpiece

Innovation Insights
One of a series by Ken Tencer, Spyder Works CEO


A crucial part of the whole innovation process is celebrating the wins. Recognizing a brilliant idea can spark others’ imaginations and turn innovation into Win-novation™.

Is it possible to replicate the feeling you get when standing in front of a compelling piece of art? The Art Gallery of Ontario (AGO) is willing to try. The Gallery has chosen to differentiate its brand by participating in the Google Art Project. This project gives viewers high resolution access to exhibits in more than 150 museums in 40 countries around the world. Currently the AGO is the only Canadian institution taking part.

Visitors can surf into the Gallery using Google technology and view artworks with brushstroke level detail. Creating a unique offering for users, the tool successfully reinforces the idea that the AGO is a fun place to visit filled with beautiful works of art. Google Art Project takes the best the Gallery has to offer and makes it accessible. It takes advantage of a visual technology that wasn’t even available a few years ago to completely re-define the appreciation and accessibility of fine art.

What innovative lesson does Google Art Project and AGO collaboration teach us? To me, it’s an artful example of innovation begetting innovation. Someone invents ultra high definition visual technology and Google realizes that the subtle genius of the world’s great works of art are suddenly visible to the virtual eye. And the innovation will continue. My guess is that there are emerging artists being amazed and inspired right now. We may see a revelation revolution.

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