How can you control the impulse to chase opportunities that don’t serve the long-term needs of the company?

The key is in establishing the criteria that help you identify the high-potential opportunities, and to develop them as a group so that everyone buys in to them.  The criteria that we propose are all encompassing so for an opportunity to be implemented it needs to:

1) drive profitable sales 2) clearly focus on your customers needs and 3) be in-keeping with the long-term vision of your company. By identifying these criteria and making them know to everyone, you can eliminate rogue innovators and keep everyone focused on logical, lower risk opportunities.

-Ken Tencer

*Adapted from an interview on The Business Coach, Episode 77 on Business Expansion Strategy at http://www.profitguide.com/podcast/532–podcast-77-business-expansion-strategy

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