Innovation Insight: “Type and navigate with ease”

One of a series by Ken Tencer, Spyder Works CEO

Research in Motion is takings its lumps these days, but I am impressed by RiM’s new 9900 series BlackBerry. Since fully touch-screen phones came out, I have resisted. I am not a short-form, emoticon kind of guy, and I never felt touch-screen phones were conducive to the long-form e-mails that occupy my day.

I always hoped somebody would combine a sturdy keypad with touch-screen navigation. Well, BlackBerry’s done it. Who knows, if the financial pundits would only leave them to their innovating ways, we might see more of the ground-breaking innovation that took RiM to the top for so long.

As tough as it may be, every company needs to block out the noise and keep a focused eye on new and relevant product introductions. Always.

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