Innovation Insight: About 3,560,000 results (in 0.09 seconds)

One of a series by Ken Tencer, Spyder Works CEO


So, I Googled the phrase “selling non-core assets” and you can see the results! Clearly, business leaders are hungry for information on how to offload underperforming assets and get back to growth from the core.

These search statistics confirm my inspiration for co-authoring The 90% Rule: What’s Your Next Big Opportunity – a book about growing through innovation in adjacent markets that you already know and understand.  The initial inspiration for the book was the constant flow of stories about companies selling their non-core assets.

The question remains, why do companies buy assets that aren’t essential? Are they so flush with cash, or do they just not understand their customers’ needs and desires?

Next time you are mulling a strategic investment, consider instead refocusing on your business’s core competencies. Build your company in logical next-steps. Oprah did fine by focusing an empire on self-improvement.  Disney succeeded with his fun, family- entertainment focus. And I don’t expect Apple to happen into the hamburger business.

“Selling non-core assets” is a Google search in which you don’t want your company to appear.

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