Nov 21, 2011
Innovation Insight: If I Wanted to Be a Lawyer, I Would’ve Gone to Law School
One of a series by Ken Tencer, Spyder Works CEO
Once every quarter, I receive a beautiful invitation from my company’s law firm to attend a seminar to learn some important new fact about changes in the law. I never go.
Once every quarter, I receive a beautiful invitation from my accounting firm to learn something new about sales, marketing or motivation. I almost never miss it.
I applaud both firms’ efforts to engage their clients, but in this world of information overload, it’s more important than ever to engage in meaningful conversation with your customers. Service providers add value by enhancing the customer’s skill-set, not by telling them how they’ve improved their own.
Innovation isn’t about what interests you; it’s about what fascinates your customers.
Category: Innovation, Spyder Works
