Innovation Insight: The Car Next Door

One of a series by Ken Tencer, Spyder Works CEO

At the World Innovation Convention in Cannes in September, a fascinating new British company came up in conversation: WhipCar. I had heard of the now global short-term rental phenomenon ZipCar, but WhipCar was new to me: peer-to-peer car rentals. The company describes itself as “the first service in the world where a car owner can rent out their vehicle for money, whenever they are not using it. WhipCar pairs approved drivers with spare car time. We screen all cars joining the service and all drivers booking cars.”

WhipCar recognized that most cars in Britain are not used for the daily commute; they mainly sit idle. This resonates with me, because I am a big believer in operating leverage – getting more out of what you already have.

How could you leverage under-used assets – vehicles, equipment, contacts, talent or cash? What’s now sitting in your business’s garage, just waiting to become your next big opportunity?

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