Is audacity a bad word?

If there is something that I do believe in, it is that audacity is the entrepreneur’s best friend.

To some, audacity may be a negative because it is associated with attitude or edge. But the true definition centers around the willingness to challenge…assumptions or conventions.

Without this, we’d be short of a few of today’s modern comforts like the printing press, train, boat, car, plane, computer, MP3 and whatever it is that you have dedicated your business life to.

There are a few things that you can be sure of as an entrepreneur. The first is that if you don’t believe in yourself and your ideas then you can be sure that nobody else will. The second is that if you don’t have passion for your business then it won’t come from anyone else.


– Ken Tencer

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