Move thoughts into actions, actions into sales

No matter how much you think about anything there is no way to know if what you are doing, or planning to do, is going to work. That’s part of the entrepreneurial risk every business has to live with.

However, up-front thinking can actually help mitigate risk and enable you to develop more relevant and actionable ideas, more quickly … especially if the thinking moves along a path that systematically becomes more in tune with your vision, goals and customer needs.

What thinking needs most is a complementary process that corrals the “blue sky” ideas, marshals them toward the desired goals and molds them into doable actions that drive growth.

Because, yes, sooner (rather than later) somebody has to sell something.

– Ken Tencer

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