The 90% Rule Network

Oct 12, 2010

How can you control the impulse to chase opportunities that don’t serve the long-term needs of the company?

The key is in establishing the criteria that help you identify the high-potential opportunities, and to develop them as a group so that everyone buys in to them. The criteria that we propose are all encompassing so for an opportunity to be implemented it needs to:

By Ken Tencer Blog, business, Entrepreneurial Thinking No comments Tags: business, lower-risk, opportunities, Profit, vision

Oct 4, 2010

What are some of the most common obstacles to innovation?

The barriers to innovation are the idea killers in the room. You know, it costs too much, it takes too long. Get passed it, because innovation doesn’t start with money and resources, it starts with an open, positive state of mind and a focused process.

By Ken Tencer Blog, Entrepreneurial Thinking, Innovation No comments Tags: Innovation, marketing

Sep 27, 2010

Companies need a “relevant” brand

Your brand is the sum of everything that you are putting out into the marketplace: your product, your service, your design, your marketing. Think of your brand as a person, it has beliefs, acts, makes promises.

By Ken Tencer Blog, branding, Entrepreneurial Thinking, marketing No comments Tags: brand, branding, competitors, design, diversify, market, marketing, product

How can you control the impulse to chase opportunities that don’t serve the long-term needs of the company?

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What are some of the most common obstacles to innovation?

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Companies need a “relevant” brand

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