Is audacity a bad word?

If there is something that I do believe in, it is that audacity is the entrepreneur’s best friend.

To some, audacity may be a negative because it is associated with attitude or edge. But the true definition centers around the willingness to challenge…assumptions or conventions. More →

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Front Burner Issues: Innovation & Planning

They are how you continually develop ideas to build your sales base. Companies no longer have the luxury of ‘living with’ and ‘percolating’ ideas before making a decision.

Business technology hasn’t simplified business, it has put pressure on it. Time-frames are shorter. Product life cycles are shorter. Plugged in work days are twenty-four hours long. More →

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The 90% Rule

It’s a philosophy for business development that relies on evolution, not revolution. It shuns disproportionate borrowing or investing for measured, manageable and sustainable growth.

Driving the 90% rule is the use of operating leverage as a marketing tool™. More →

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