Explore what you can be, not what you are

Intelligence is not always knowing the answer,it’s always asking the question.
– Maya Angelou

Do you know how your business will survive and grow over the next decade? Do you even know how to begin planning for the post-recession future?

I don’t so much care about the product you have sold for the past twenty years, or what you sell today; I want to understand the benefits that your company is already 90% capable of delivering, and how those benefits can change your customers’ lives. This is the 90% Rule. It can help you identify your most promising new markets.

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Is social media part of your marketing toolbox?

Today, marketing is no longer viewed as a series of transactions between a company and its customers: it is about building meaningful, ongoing relationships. The fundamentals of relationship marketing are based on each party not only understanding the tangible benefits they receive from each other: it’s about creating strong emotional bonds between the brand and its user. Social media is all about building such bonds.

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Your brand needs to find like-minded ‘friends’ in the marketplace – Social media is its new enabler

To me, social media is an essential bundle of smart marketing channels that equip a business to talk about its brands in terms that are relevant to a large group of customers or potential clients. In combination, social media (by which I mean blogs, Twitter, LinkedIn, Facebook, MySpace, Flickr, YouTube, Digg, Technorati, StumbleUpon, Mixx  and other emerging social media marketing web sites and tools) provides collaborative tools that enable friends and allies to interact with your brand and advocate for your business in the marketplace. It’s a positive, robust and intriguing communications pipeline that can build and strengthen those all important customer relationships.

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