What resources are you going to need to get this done?

Toyota has lost millions of dollars as a result of two massive recalls of its vehicles in recent months. The first recall was a result of the possibility of floor mats jamming accelerator pedals. The other case involves possibly sticky gas pedals that prevent a car from slowing down the way it should. As a result, Toyota is facing a hard time not only for having faulty vehicles that are unsafe but also for not handling the situation appropriately.

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Relevant is way more effective than cool

Design is your first impression. It is your differentiator and one of the most important sales and marketing tools that you will ever have.

It is the visual and physical articulation of your product or service. It drives your customers’ brand experience and ultimately helps to build sales…and from where we sit, that’s a good thing.

Design, design elements, form, fashion and colors aren’t things that you work on in your spare time, for fun, to give you a break from the mundane pressures of running your business on a daily basis. Or that your kid sister can do because you bought her a Mac with all sorts of neat programs.

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The New Entrepreneurial Climate

Note: Our Blog post was inspired, with thanks, by a recent article in Entrepreneur Magazine, The Entrepreneur Economy, by Jason Daley.

Mega corporations are no longer the backbone of our economy. An entrepreneurial climate is taking hold as small enterprises become more competitive, and are starting to beat out their larger scale counterparts. Smaller, more adaptable, and more innovative businesses are using an economic downturn as a leg up.

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