Relevant is way more effective than cool

Design is your first impression. It is your differentiator and one of the most important sales and marketing tools that you will ever have.

It is the visual and physical articulation of your product or service. It drives your customers’ brand experience and ultimately helps to build sales…and from where we sit, that’s a good thing.

Design, design elements, form, fashion and colors aren’t things that you work on in your spare time, for fun, to give you a break from the mundane pressures of running your business on a daily basis. Or that your kid sister can do because you bought her a Mac with all sorts of neat programs.

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The New Entrepreneurial Climate

Note: Our Blog post was inspired, with thanks, by a recent article in Entrepreneur Magazine, The Entrepreneur Economy, by Jason Daley.

Mega corporations are no longer the backbone of our economy. An entrepreneurial climate is taking hold as small enterprises become more competitive, and are starting to beat out their larger scale counterparts. Smaller, more adaptable, and more innovative businesses are using an economic downturn as a leg up.

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The question isn’t "if", but "how"

“Whether you think you can, or you can’t, you will probably be right.”
~ Henry Ford II

I had an interesting experience at a recent marketing roundtable that I was leading for a fast-growing manufacturer of branded and private label products. The founder and CEO was in the session, along with members of the management and sales teams. One of the “sticky” points brought up by management was that the entrepreneur did not share enough of his ideas in advance. In essence, he consistently held his cards close to his chest. This made it difficult for managers to make the day-to-day, tactical decisions that would contribute to the firm’s long-term strategic direction. In response, the owner’s candid and somewhat surprising opinion resonated with me. And it still does to this day.

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