Is social media part of your marketing toolbox?

Today, marketing is no longer viewed as a series of transactions between a company and its customers: it is about building meaningful, ongoing relationships. The fundamentals of relationship marketing are based on each party not only understanding the tangible benefits they receive from each other: it’s about creating strong emotional bonds between the brand and its user. Social media is all about building such bonds.

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Your brand needs to find like-minded ‘friends’ in the marketplace – Social media is its new enabler

To me, social media is an essential bundle of smart marketing channels that equip a business to talk about its brands in terms that are relevant to a large group of customers or potential clients. In combination, social media (by which I mean blogs, Twitter, LinkedIn, Facebook, MySpace, Flickr, YouTube, Digg, Technorati, StumbleUpon, Mixx  and other emerging social media marketing web sites and tools) provides collaborative tools that enable friends and allies to interact with your brand and advocate for your business in the marketplace. It’s a positive, robust and intriguing communications pipeline that can build and strengthen those all important customer relationships.

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"All Entrepreneurs Should Go to Heaven"

Last week, I had the opportunity to deliver a keynote speech at an Executive Know How breakfast hosted by SB Partners. The topic of the presentation was The 90% Rule™ and its notion of cultivating entrepreneurial thinking — innovative, creative and resourceful thought in your company.

At the end of my talk, I had the opportunity to speak with Kevin Crone, CEO of Dale Carnegie Business Group, Canada.  He used a phrase that I know will stay with me for years to come, “all entrepreneurs should go to heaven”. We share that thought in common. Be it their ability to envision to what others can’t, their audacity and determination to block out the naysayers, or the tenacity to get it done against all financial odds; entrepreneurs have been driving innovation and change for centuries.

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