The question isn’t "if", but "how"

“Whether you think you can, or you can’t, you will probably be right.”
~ Henry Ford II

I had an interesting experience at a recent marketing roundtable that I was leading for a fast-growing manufacturer of branded and private label products. The founder and CEO was in the session, along with members of the management and sales teams. One of the “sticky” points brought up by management was that the entrepreneur did not share enough of his ideas in advance. In essence, he consistently held his cards close to his chest. This made it difficult for managers to make the day-to-day, tactical decisions that would contribute to the firm’s long-term strategic direction. In response, the owner’s candid and somewhat surprising opinion resonated with me. And it still does to this day.

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Where does success begin?

“Safe thinking never leads to great wealth.”
– Harlan Coben

Every business begins as an idea in someone’s mind, a notion that transforms into the vision and courage needed to make the business happen. Success requires a magical mix of intuition, insight, head-splitting thinking and the sheer will to see it, distil it and execute it.  It’s a lot to ask, and those who succeed are the exception to the rule.

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Explore what you can be, not what you are

Intelligence is not always knowing the answer,it’s always asking the question.
– Maya Angelou

Do you know how your business will survive and grow over the next decade? Do you even know how to begin planning for the post-recession future?

I don’t so much care about the product you have sold for the past twenty years, or what you sell today; I want to understand the benefits that your company is already 90% capable of delivering, and how those benefits can change your customers’ lives. This is the 90% Rule. It can help you identify your most promising new markets.

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