Your brand needs to find like-minded ‘friends’ in the marketplace – Social media is its new enabler

To me, social media is an essential bundle of smart marketing channels that equip a business to talk about its brands in terms that are relevant to a large group of customers or potential clients. In combination, social media (by which I mean blogs, Twitter, LinkedIn, Facebook, MySpace, Flickr, YouTube, Digg, Technorati, StumbleUpon, Mixx  and other emerging social media marketing web sites and tools) provides collaborative tools that enable friends and allies to interact with your brand and advocate for your business in the marketplace. It’s a positive, robust and intriguing communications pipeline that can build and strengthen those all important customer relationships.

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"All Entrepreneurs Should Go to Heaven"

Last week, I had the opportunity to deliver a keynote speech at an Executive Know How breakfast hosted by SB Partners. The topic of the presentation was The 90% Rule™ and its notion of cultivating entrepreneurial thinking — innovative, creative and resourceful thought in your company.

At the end of my talk, I had the opportunity to speak with Kevin Crone, CEO of Dale Carnegie Business Group, Canada.  He used a phrase that I know will stay with me for years to come, “all entrepreneurs should go to heaven”. We share that thought in common. Be it their ability to envision to what others can’t, their audacity and determination to block out the naysayers, or the tenacity to get it done against all financial odds; entrepreneurs have been driving innovation and change for centuries.

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I Found a Way: The Entrepreneur’s Credo

Entrepreneurial thinking is at the root of all change, all innovation, all growth. And the good news is that everyone can cultivate their own entrepreneurial thinking to help them successfully change their business and improve their professional and personal growth.

By entrepreneurial thinking I mean the ability to envision and think about opportunities at many different levels; see both the big picture and the relevant details within the big picture; act on those details in the most innovative way possible; and do it with limited resources.
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