Product Development for Brand Managers

Win-novation™: The Missing Link


Join me in NY at the HBA Global Expo on Tuesday June 19th as I join a panel to discuss Product Development for Brand Managers: Understanding Technical Thinking: Extraordinarily successful innovations mask the complexity behind them. Be it in business, the arts, engineering, or the sciences; when well executed, it all looks so deceivingly simple. We just intuitively “get it”. Success is maximized when a product’s “push” matches the market’s “pull”.  The “what”, “how”, and “when” to launch is a strategic discipline that requires alignment across several disciplines around a project. Just because “we can” doesn’t necessarily mean “we should”. Members of the team need to be reciprocally influenced by the overall team’s skills and insights.

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