Reimagine Your People Practices to Deliver Transformational Results

attract-retain-perform-cogsBeing a strategic people practitioner for more than fifteen years it has become clear that there are three key areas within people practices that will make or break your business.  These areas are like three integrated gears with the spokes of each gear driving the advancement of the others.  The three gears are Attract, Retain and Perform.  These gears are of varying size with an interdependence and sequence to them.

 First in the sequence is Attract.  For organizations to operate they must have an employee brand that speaks to prospective employees, draws in people that align with the company’s values and have the needed talent.  Today to be able to compete for prospective employees companies must satisfy their desire for an experience not just a job.

With the chosen employees now in place the company’s efforts turn to ensuring they stay.  Retain is the next gear in the sequence and is all about delivering on your brand promise made during the hiring stage.  Organizations must get to know their employees as individuals, what they need to succeed and provide them with the tools and environment to be the best they can be.

 The final, and in some ways, most significant gear is Perform.  While business can’t operate without having the right people in place through attract and retain, I’d argue that the largest opportunity for leveraging an organization’s results comes from this area.  Through a culture of innovation, leadership practices, team effectiveness and employee engagement organizations can measurably impact performance.

 In the coming months a more in depth look will be taken at each of these three critical stages in the employee life cycle with the goal of enabling companies to re-imagine their people practices to help organizations realize transformational results.

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