Front Burner Issues: Innovation & Planning

They are how you continually develop ideas to build your sales base. Companies no longer have the luxury of ‘living with’ and ‘percolating’ ideas before making a decision.

Business technology hasn’t simplified business, it has put pressure on it. Time-frames are shorter. Product life cycles are shorter. Plugged in work days are twenty-four hours long.

To thrive, it is critical to build innovation and time to think about forward, growth-oriented opportunities into your normal course of business. It’s not about having an annual corporate retreat … unless you want it to be in your sales.

If you are waiting a year to talk and think about your business’ strategy, you are already nine months behind your competitors.


– Ken Tencer

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