How to identify innovation opportunities

Innovation is a process that stymies many companies. They’re so eager to find their next big breakthrough that they don’t realize that innovation is a simple process that anyone can learn.

It’s not a matter of waiting and waiting till you hit a home run. Successful innovation is all about getting the basics right every day, and hitting lots of singles.

One innovative-thinking technique we use at Spyder Works is the “Rule or Guideline?” game. We ask clients to write down a list of all the rules at their businesses that they know they mustn’t break. These lists invariably include laws, safety rules and industry regulations, but also lots of conventions, rules of thumbs, best practices and bad habits. We then ask the clients to cross off all the rules that have been legislatively imposed – the rules where an authority can actually punish you for violating. You don’t want to break those rules.

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