business strategy

What are the key differences between a good opportunity and a bad one?

A good opportunity is one that is relevant. To know which ones are most relevant, you need to be able to assess them against pre-determined criteria, and I don’t find that most companies take the time to do this.

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Why is diversification such a minefield?

People hear the word diversification on its own and immediately start to think, gotta do something new, at any cost. That means that they start to get into new products and markets that they don’t really understand too well.

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Little Things Make a Big difference

Remember the old saying, “Little things can make a big difference.” We all have examples from our own experience of the little things that make us loyal to certain stores, products and services. Or make us never go back.

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