business tactics

The question isn’t "if", but "how"

“Whether you think you can, or you can’t, you will probably be right.”
~ Henry Ford II

I had an interesting experience at a recent marketing roundtable that I was leading for a fast-growing manufacturer of branded and private label products. The founder and CEO was in the session, along with members of the management and sales teams. One of the “sticky” points brought up by management was that the entrepreneur did not share enough of his ideas in advance. In essence, he consistently held his cards close to his chest. This made it difficult for managers to make the day-to-day, tactical decisions that would contribute to the firm’s long-term strategic direction. In response, the owner’s candid and somewhat surprising opinion resonated with me. And it still does to this day.

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Diamonds are Created Under Pressure

I have never had the opportunity to start or build a company with an excess of cash. My partners and I have always done it the old fashioned way … a bucket, a paddle and a couple of credit cards. It’s kind of like a recession everyday during the beginning years but it’s a great way to start because ingenuity and a fundamental understanding of your business can be far more productive assets than cash.
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