design thinking

The Perfect Dose of Innovation

MedAvail is reshaping the future of healthcare and Spyder Works is proud to have contributed to the shaping of MedAvail.

A Canadian company with investments from large pharmacy chains, MedAvail and MedAvail’s MedCenter™ kiosk redefine and extend the reach of today’s pharmacy.

The MedCenter pharmacy kiosk allows customers to fill prescriptions quickly and easily from any location, any time, while on the go.

Says Randy Remme, Chief Technology Officer of MedAvail, “Going to market with a radical breakthrough in technology, convenience and the engagement of pharmacy customers required an understanding of the healthcare business and an intimate knowledge of customer experience. John and his team at Spyder Works brought it all to the table.”

With easy deployment into convenient locations, including hospitals, doctors’ offices, and corporate clinics, customers have ready access to their prescription medication and OTCs without having to travel to a pharmacy.

Says John Paulo Cardoso, founder and Chief Creative Officer, “In creating the brand and contributing to the design elements of the user interface for the OTC version of the MedCenter, our team looked past the technology to the positively disruptive experience for the customer. As with all of the breakthrough market launches that we work on, clarity of concept is paramount – customers need to understand and engage with ease or the opportunity will be lost.“

MedAvail’s MedCenter can be located virtually making them pharmacy’s answer to the ATM, and providing the ultimate in convenience and ease of use for the pharmacy customer.

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Curious About Innovation?

Guest blog by Norman Oulster, advertising writer and father.


One of my most memorable brushes with innovative thinking was when my son was in third or fourth grade.  His teacher, instead of asking her students to collect different kinds of leaves, asked them to look at the bark of different kinds of trees and tell the class what they saw.  This diabolically brilliant and simple exercise wasn’t designed to teach her class how to distinguish a larch from a linden.  It was designed to encourage the kids to hold on to their ability to see everyday things around them with fresh eyes.

The bark on trees, like many other things we see every day, eventually becomes invisible.  Our brains don’t see it as a threat or food, as a mating or financial opportunity, so we tune it out, the same way we tune out so many of the commercial messages, processes and even people in our lives.  My son’s teacher was trying to reverse that sensory triage.

That teacher taught me that you never know where you’re going to find innovators or what they’re going to look like.  They can be introverted or off the wall.  They can be hard workers or bone lazy.  They can be CEOs or part time workers on the loading dock.  But the one thing they all have in common is curiosity.

People who believe that they know everything don’t ask questions. Theirs is a world of certainty as they doggedly recycle the processes and policies that worked yesterday.  Innovators tend to look at life from the opposite perspective.  They don’t see the status quo… they see works in progress.  Whether through brilliance or just plain old contrariness, innovators look at something and wonder why it is the way it is.

Curiosity is the same engine that powers learning and innovation.  Curiosity lets innovators take the same information that others have and find new meaning in it.  Curiosity gives our brains permission to see familiar things, examine how they look and what they do and then boldly re-imagine them.

I still look at tree trunks and notice the amazing ways they’re packaged.  Some bark is smooth, some is like wide-wale corduroy, some reminds me of the plates on a stegosaurus.  In a way, trees stand as a reminder in my work to try to look at everything with curiosity and with fresh eyes.  I mentioned the tree assignment to my son the other day and asked him if he remembered it.  He looked at me as if I was barking mad.


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You Need Both Hemispheres for Innovation

The RSA, an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges, frequently posts animated videos topics. We interpret that these informative videos can help us to understand behaviours and more importantly, how to harness our innovative inner self.

In this RSAnimate, renowned psychiatrist and writer Iain McGilchrist explains how our ‘divided brain’ has profoundly altered human behaviour, culture and society. The video was taken from a lecture given by Iain McGilchrist as part of the RSA’s free public events programme.

McGilchrist explains that our pre-conceived notions about left brain and right brain thinking are not entirely accurate. You need both the left brain and the right brain for both rational thinking and creative thinking.

How does this relate to innovation? Traditionally we have encouraged left brain thinking. That is, de-contextualized, general in nature, fixed, isolated, static and lifeless thinking. This type of thinking does not evolve or become greater than it is. In business, this means that we get trapped in a sort of ‘hall of mirrors’, to borrow McGilchrist’s metaphor, where we continuously learn more about what we already know and don’t adopt any new thinking. Essentially, if we only embrace this type of thinking, we become trapped and can’t innovate or move forward.

The right brain, says McGilchrist, is responsible for individual, changing, evolutionary, interconnectivity, implicit, incarnate, abstract and living thinking. This type of thought is what allows us to evolve, to innovate and to be true entrepreneurs. More credence needs to be given to right brain type thinking in order to move forward in business.

But don’t just take my word for it – watch the video.

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