Oct 25, 2010
Marketing and sales: Siamese twins
At some point somebody has to sell something.
I didn’t want to leave this thought about selling something unaddressed because at the end of the day, the generation of profitable sales and a strong bottom line is everybody’s goal. The thing is, success comes much easier when you sell the right stuff to the right people. That’s why understanding your core business, your customers and your culture must drive the process of entrepreneurial thinking and innovation.
Category: Marketing, Spyder Works
