relationship marketing

How does Social Media Facilitate Innovation?

Innovation should always be on the forefront for organizations, and needs to be applied to many facets – products, services and processes. The question is, how do organizations use social media to foster innovation in one or all of these areas?

The answer: use social media to bridge the gap between you and your customer. We all talk about continuously engaging with our customers by finding new ways to strengthen our relationship with them by coming up with new and improved products and services. Well, we have never had a better tool to research and get true insight into what customers think, feel, want, lack or need than social media. It provides us an open, one-to-one communications channel with hundreds of thousands of people! And it does it through an open, engaging and immediate response vehicle.

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Social Media Enables Warm Calling

In my experience, cold calling can be one of the most arduous, time-consuming and expensive ways to engage new business.  And I know that I am not alone in that sentiment.

The good news is that the days of cold calling are behind us.  With the proper use of social media, we can now move to what has been coined, ‘warm calling’. Warm calling is the effective use of your social media tools to enable people to know you, without ever having met you in person.  In business, this is a priceless resource.

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Marketing and sales: Siamese twins

At some point somebody has to sell something.

I didn’t want to leave this thought about selling something unaddressed because at the end of the day, the generation of profitable sales and a strong bottom line is everybody’s goal. The thing is, success comes much easier when you sell the right stuff to the right people. That’s why understanding your core business, your customers and your culture must drive the process of entrepreneurial thinking and innovation.

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