Nov 23, 2009
Is social media part of your marketing toolbox?
Today, marketing is no longer viewed as a series of transactions between a company and its customers: it is about building meaningful, ongoing relationships. The fundamentals of relationship marketing are based on each party not only understanding the tangible benefits they receive from each other: it’s about creating strong emotional bonds between the brand and its user. Social media is all about building such bonds.
Category: Marketing, Spyder Works
