social media

How does Social Media Facilitate Innovation?

Innovation should always be on the forefront for organizations, and needs to be applied to many facets – products, services and processes. The question is, how do organizations use social media to foster innovation in one or all of these areas?

The answer: use social media to bridge the gap between you and your customer. We all talk about continuously engaging with our customers by finding new ways to strengthen our relationship with them by coming up with new and improved products and services. Well, we have never had a better tool to research and get true insight into what customers think, feel, want, lack or need than social media. It provides us an open, one-to-one communications channel with hundreds of thousands of people! And it does it through an open, engaging and immediate response vehicle.

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Social Media Enables Warm Calling

In my experience, cold calling can be one of the most arduous, time-consuming and expensive ways to engage new business.  And I know that I am not alone in that sentiment.

The good news is that the days of cold calling are behind us.  With the proper use of social media, we can now move to what has been coined, ‘warm calling’. Warm calling is the effective use of your social media tools to enable people to know you, without ever having met you in person.  In business, this is a priceless resource.

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Is distance learning innovative or regressive?

I recently had the opportunity to guest lecture at a major university. The topic was new media. In the middle of the lecture, it dawned on me that here I was talking about a trend in media that heightened the opportunities for interaction, communication and discussion … but I was talking to a half-empty lecture hall! The other half of the class was either watching me from home or taping me to watch at some later date when they had a minute (I know this because an exam question was going to be based on my lecture).

Huh?

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