Your brand needs to find like-minded ‘friends’ in the marketplace – Social media is its new enabler

To me, social media is an essential bundle of smart marketing channels that equip a business to talk about its brands in terms that are relevant to a large group of customers or potential clients. In combination, social media (by which I mean blogs, Twitter, LinkedIn, Facebook, MySpace, Flickr, YouTube, Digg, Technorati, StumbleUpon, Mixx  and other emerging social media marketing web sites and tools) provides collaborative tools that enable friends and allies to interact with your brand and advocate for your business in the marketplace. It’s a positive, robust and intriguing communications pipeline that can build and strengthen those all important customer relationships.

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