the 90% rule

Ken Tencer to speak at upcoming Small Business Summit

Ken Tencer will be speaking at the upcoming Small Business Summit, hosted by The Globe and Mail Report on Small Business in partnership with Achilles Media. The Small Business Summit is a one-day event, geared to entrepreneurs, to kick-start small or medium enterprises and help give them a leg-up to the next level.

The program boasts an itinerary of specialized keynote speakers, workshops and networking opportunities to give professional insight to entrepreneurs. Learn more or register at


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The Right Climate for Innovation

By: Jeffrey Weiss,
Special to

Originally published on on Monday, September 19, 2011.

What a terrible time to try to sell an innovation. Oh, for the boom years of a decade ago, when investment capital was as plentiful as the dew.
Or maybe not. Yes, there are advantages to boom years. Historians of innovation say, however, there’s a lot to be said—maybe more to be said—about individuals and companies that come up with new ideas in hard times.

After all, there’s no guarantee that a boom-time company will succeed. Remember And CueCat? Hundreds of millions of dollars were burned through during the last technology boom by companies that are scarcely a footnote to business history.

And hard times? Reach back to 1938, the depths of the Great Depression. Hewlett-Packard started in a garage. In late 1982, the U.S. was just emerging from a recession . And two entrepreneurs left Xerox to found Adobe. In 2008, as markets crumbled and world economies teetered, Groupon sold its first bargain. Even questions now cropping up about Groupon don’t challenge the point that this rocket lit its fuse in the midst of the current downturn.

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Optimizing Innovation 2011

Spyder Works ( is proud to be a sponsor of Optimizing Innovation 2011 in New York on October 19 and 20, 2011.  The firm is also pleased to announce that their CEO Ken Tencer will be Chairing Day One of the event.

As CEO of Spyder Works and co-author of The 90% Rule (, Mr. Tencer sees this as a must attend for leading innovators. Explains Ken, “As thought-leaders in branding and innovation, we look forward to be part of an event that we are confident will, once again, prove to be amongst the most outstanding Innovation events of the year.  It looks to offer a rich mixture of leading innovation practitioners sharing insights on and off stage.”

Join us at Optimizing Innovation ( to learn how to rejuvenate your innovation strategies and learn from the best how to conquer globalization challenges, guarantee ‘green’ success as well as form key partnerships designed to give you a competitive edge in today’s ever-changing business world.

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