North America, Europe and Brazil: Our Newest Video in Support of the Bestselling Book on Innovation, Cause a Disturbance


Whether your business is in transition or simply looking for an innovative spark, give it a lift with a Cause a Disturbance keynote or workshop.

Ken will show you how innovation can change your business in simple steps by walking you through the 90% Rule®: It’s a straightforward philosophy that drives you to constantly ask what’s the next 10%? What’s the next product, service or process improvement that will create a continuously engaged customer base and strengthen your organization?

One of Ken’s great pleasures when speaking about innovation is helping smart and inquisitive people to step out of their day-to-day roles and focus on new ways to push their organization’s forward. As he says to audiences around the world, “The status quo today is disruption, and if your companies don’t find new ways to educate, inform, engage and delight your customers then they’ll walk to a competitor with your bottom line in tow.”

In our new video, Ken highlights how organizations can unlock the secrets of innovation to continuously delight their customers using a straightforward, six-step process:

  1. Engage emotions, not numbers
  2. Change customers’ lives
  3. Connect the dots
  4. Identify and rank opportunities
  5. Build the plan
  6. Communicate the plan

Everyone knows – and everyone talks about – how important innovation is in the competitive battle to find, delight and keep customers and yet, far too few achieve it. As Ken explains, “There’s a big difference between an occasional spark of innovation and an eternal flame.” But the reality is different; most firms struggle to consistently innovate.

All of that can change. Contact us today to book a keynote or workshop for your organization.

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You Need Both Hemispheres for Innovation

The RSA, an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges, frequently posts animated videos topics. We interpret that these informative videos can help us to understand behaviours and more importantly, how to harness our innovative inner self.

In this RSAnimate, renowned psychiatrist and writer Iain McGilchrist explains how our ‘divided brain’ has profoundly altered human behaviour, culture and society. The video was taken from a lecture given by Iain McGilchrist as part of the RSA’s free public events programme.

McGilchrist explains that our pre-conceived notions about left brain and right brain thinking are not entirely accurate. You need both the left brain and the right brain for both rational thinking and creative thinking.

How does this relate to innovation? Traditionally we have encouraged left brain thinking. That is, de-contextualized, general in nature, fixed, isolated, static and lifeless thinking. This type of thinking does not evolve or become greater than it is. In business, this means that we get trapped in a sort of ‘hall of mirrors’, to borrow McGilchrist’s metaphor, where we continuously learn more about what we already know and don’t adopt any new thinking. Essentially, if we only embrace this type of thinking, we become trapped and can’t innovate or move forward.

The right brain, says McGilchrist, is responsible for individual, changing, evolutionary, interconnectivity, implicit, incarnate, abstract and living thinking. This type of thought is what allows us to evolve, to innovate and to be true entrepreneurs. More credence needs to be given to right brain type thinking in order to move forward in business.

But don’t just take my word for it – watch the video.

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