What are the key differences between a good opportunity and a bad one?

A good opportunity is one that is relevant. To know which ones are most relevant, you need to be able to assess them against pre-determined criteria, and I don’t find that most companies take the time to do this. We use criteria focused on three key areas — global (such as vision and position), market (sales and marketing criteria) and financial. We tell our clients that you need to choose at least two different criteria from each of those three areas. This way, you can tell which are the best opportunities that match your current strategy and resources. It brings a lot of discipline and rigour to the process.

-Ken Tencer

*Adapted from an interview on The Business Coach, Episode 77 on Business Expansion Strategy at http://www.profitguide.com/podcast/532–podcast-77-business-expansion-strategy