Nov 5, 2012
What Are You Already 90% Capable of Achieving? What is Your Next 10%?
Ken Tencer was recently interviewed on Small Business Trends Radio about his book, The 90% Rule, co-written with John Paulo Cardoso. The main premise of The 90% Rule is that, in business, you need to understand your core business – what you’re already 90% capable of producing – in order to ask yourself what the next 10% can be. What the next product, service or process innovation can be for you to bring to market. What you are selling to your customers today and what you can sell to them tomorrow to keep them engaged.
The 90% Rule helps you to focus on your competencies and create a go-forward plan on what you can add to complement your core business. Because today, more than ever, you must be continually changing and improving your business offering to keep engaging your customers. In the interview, Ken also notes that innovation is relevant to every aspect of business, and range from small adaptations to large-scale ground breaking change.
Most importantly, Ken reinforces that innovation is a daily exercise, not a once-a-year chore. To learn more about The 90% Rule, listen to Ken’s interview here. Buy The 90% Rule book or book a consultation for in depth insight for how this process can help your business.
To learn more about The 90% Rule, listen to Ken’s interview here. Buy The 90% Rule book or book a consultation for in depth insight for how this process can help your business.
Category: Event
