What Has Changed about Change?

innovation in a text message

What has changed about change? It’s the velocity. The time between major changes in business has been accelerated in the last 5-10 years. Every 6 months (or sooner) we see something new from our favourite companies.

In a recent interview on Small Business Advocate with Jim Blasingame. Ken Tencer, discusses “Innovation as a way of life, not a means to an end“. The need for change has made innovation and ideas the new currency for business. The good news is that it doesn’t need to be monumental every time. Innovation can be something small, like the taxi company texting their customers waiting for a ride, to tell them that their cab is 1 mile away. It’s a simple change in the way that the company interacts with their customers, allowing customers to be aware that the company is serving them well. Answering the age old question, “where is my cab?” Making the wait for a taxi more bearable.

You simply need to begin by asking, what does the end user or customer really want? How can our business help them get what they’re looking for? What can we change to make the customer experience better than ever and make them come back, time and again?

Delight your customers and they will delight your bottom-line.

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