What is Branding and Rebranding?


Ken Tencer, CEO of Spyder Works Inc., a Toronto based marketing firm specializing in innovation and branding, as well as the co-author of The 90% Rule, was recently interviewed on Mind Your Own Business Radio with Debi Davis and Guest Co Host, Jim Bouchard, author of Think Like A Black Belt, on the topic of Rebranding.

Ken describes branding as the way in which you communicate with your customers. More than just a logo, branding is the process of understanding the thought process of your customer. Branding is not a static thing, it’s a daily process. As an everyday exercise, you must assess and reassess strategies on how to communicate with your target audience effectively.  More, branding and rebranding is the process of identifying and personifying your companies’ character and capturing that character and marketing it to your target audience.

Learn more about rebranding and branding in Ken’s radio interview.

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