Dec 9, 2013
World Attention to Mississauga, Ontario
A simple online design competition in 2005 generated an innovative structure that has lifted Mississauga, Ontario to worldwide attention. Mississauga’s Absolute World Towers achieved global acclaim as winner of the Emporis Skyscraper Award, the world’s most renowned architecture prize for skyscrapers.
“Innovation is all around us. It is generated by those thinking beyond the traditional. The Absolute World Towers are examples of thinking beyond the traditional and a visual representation of innovation in the heart of Mississauga,” said Ken Tencer, CEO, Spyder Works Inc. “As an innovation enthusiast and thought-leader, I couldn’t be more proud that they are in my own backyard.”
Skyscrapers are commonly built on straight lines with each floor being the same as the one before. The Absolute World Towers were designed to be more natural, more human, with none of the 428 condo units being exactly alike. “By considering how to uniquely appeal to today’s consumers, and not simply repeat the standard, brands can bring innovation to their concepts thereby keeping your business fresh and customers coming back,” stated Tencer.
“The way the two structures twist organically by up to 8 degrees per floor is not just a superb technical achievement, but also a refreshing change to the set forms of high-rise routine,” stated the Emporis Skyscraper Award panel of experts in explaining the choice of the pair of towers.
The Emporis Skyscraper Award is the only prize for high-rise buildings awarded annually and on a global basis. Award winners are selected by a panel of architecture experts from around the world.
Ken Tencer, and co-author John Paulo Cardoso’s latest book, Cause a Disturbance explores winning through innovation. It’s about surprising and delighting your customers and solving their problems. Are you ready to cause a disturbance? Pre-order your copy today at http://www.amazon.com/s/ref=nb_sb_noss/177-4076834-4978164?url=search-alias%3Daps&field-keywords=cause+a+disturbance
Category: Innovation
