Your brand needs to find like-minded ‘friends’ in the marketplace – Social media is its new enabler

To me, social media is an essential bundle of smart marketing channels that equip a business to talk about its brands in terms that are relevant to a large group of customers or potential clients. In combination, social media (by which I mean blogs, Twitter, LinkedIn, Facebook, MySpace, Flickr, YouTube, Digg, Technorati, StumbleUpon, Mixx  and other emerging social media marketing web sites and tools) provides collaborative tools that enable friends and allies to interact with your brand and advocate for your business in the marketplace. It’s a positive, robust and intriguing communications pipeline that can build and strengthen those all important customer relationships.

There are multitudes of interesting, engaging and even amusing ways in which businesses use social media to gain the spotlight. Blendtec, a blender manufacturer, launched a now famous YouTube campaign, ‘Will It Blend?’ In its immensely popular videos, Blendtec ‘blends’ items such as an iPhone, glow sticks, a football and many other things you should never put in a blender. The campaign has won Blendtec tremendous attention and helped fuel a 700% sales jump.

Selecting the right social media campaign is a unique exercise for every business.  Your social media campaign should be tailored to your product or service as well as your core customer demographic; and your campaign must be interesting, engaging and unique in order to be a success.  How will you make friends in the online marketplace?

– Ken Tencer